The Pretty Darn Cute Design facebook page currently has 7,735 “likes”. As it stands this very moment, a completely text post is seen by anywhere from 700-2000 people. I’m putting algorithms aside and just writing what I’ve seen to be true in the form of a few short bullet points:
- The more people who interact with your status, the more views it will get. This is likely because facebook now shows what your friends have “liked” in your news feed thus giving it more exposure.
- Completely text posts are seen by FAR more people than a posted link. This is why you see me post “link in comments” quite a bit. To give you an example of this, only 1525 of the 7k+ people who like the PDCD page saw a link I posted…
and only 663 people saw a shared link I posted.
- By asking you all to engage in the status I posted the other day, our numbers nearly doubled. 4,950 people saw this status and it had 492 “likes”. Considering the amount of likes, that is still a relatively small number of views in my opinion.
- According to an article I read “there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook.”
- I’ve read a gajillion (slight exaggeration) articles that detail the facebook algorithm, but none have proven to be 100% true. Between those countless inconsistencies and the fact that Facebook continuously changes said algorithm, there is zero science to it on the user end. It’s best not to waste our time trying to figure it out. Instead we should be proactive in other areas.
My Thoughts & Recommendation
Ideally if someone takes the time to like your page, they would automatically be able to view your status updates and this was once how things were done. Because this is no longer the case, I’m not sure that “likes” really even matter anymore as far as sales go. If you want to really engage your customers then focus on your email subscription list. Social Media is going to continue to change and make decisions on what is best for them, and so should you for your business.
Currently we have the most control over our email marketing campaigns. If you do not have one setup, I highly recommend and use Mail Chimp. I’ve also used AWeber and had a great experience. Check out what each has to offer and make a decision based on your needs then start building your list.
I do not mean to dismiss the power of social media all together, because it can be a fantastic asset, but you have very little control there when compared to email marketing.
The number one reason I recommend a self hosted WordPress website, and only design for them, is because you have the most control over your business and blog that way. When it comes to your bottom line, it’s good to be a control freak. Because you use the fabulous Genesis Framework and a PDCD Theme you are only a few steps away from adding a subscribe widget to your website and getting helpful information to your customers efficiently. In fact, the step by step instructions to add this widget are included with your theme in the setup area.
MailChimp & the eNews Extended Plugin
Here is a detailed video by the amazing Carrie Dils showing you how to use MailChimp with the Genesis eNews Extended plugin.