Full disclaimer: I design and develop for WordPress, but I have a choice, I can design for anything I want. I choose WordPress. I also choose the Genesis Framework.
I’ve been designing websites for 10+ years, and continue to do my research on all available platforms. WordPress is still the absolute no brainer for everyone. Because the bottom line is, you have complete control of your website. You’re not renting space from Blogger, or SquareSpace or whatever other trendy platform pops up on pinterest. WordPress is a content management system, meaning it organizes your files and provides the foundation for you to build whatever your mind can dream up. I think the biggest misconception is that the two are even on the same level, one is a content management system, the other is a drag and drop website builder. That said.. Anything SquareSpace can do, WordPress can (and does) do better. (You sang that.)
10 Reasons WordPress Will Always Be Better Than SquareSpace
- Full control of your site, with SquareSpace you are renting.
- Unlimited opportunity to expand
- Access to every single file
- You own your website in it’s entirety. If SquareSpace goes down, your site goes down. If they decide to close one day, you close. Whether you like it or not. You choose the quality of your website host with WordPress, and can opt to have your very own server.
- More ability to customize your design
- Full control of SEO with WordPress. You can have what you believe to be the best site ever in the history of the internet, but if you don’t have control of optimizing your site for search engines, it may as well not exist.
- Cost. WordPress is free. SquareSpace charges you a monthly fee. Any money you spend on WordPress will be on hosting, a theme, or possibly a paid plugin, and you get to shop for whatever best fits your needs.
- Function. WordPress offers thousands of plugins to add whatever function you can possibly imagine. SquareSpace? If you want to add function you’ll have to wait for what their in house developers create, or choose from what they have already created. WordPress is open source so developers create (thousands of plugins!) plugins for others to use all the time. SquareSpace is not open source.
- Community. The WP community is amazing. A simple google search for any question related to WordPress will turn up thousands of results. You can find support for plugins, themes etc. usually from the developers themselves. SquareSpace currently has 285 squarespace employees to serve ALL of it’s customers. 285. Spent 40 million on ads last year, but only employs 285 people to care for their customers?
- You won’t see CNN, People magazine, The New York Times or any Fortune 500 companies currently using WP switching to SquareSpace anytime soon. Because, you do not own your SquareSpace website. Remember when Facebook was ad free? And you had control over what you saw in your news feed? One day they decided to change that, and you couldn’t do a darn thing about it because you do not own your Facebook. Think about that.
Bonus Point: Who wants to rent and have to ask permission to paint the walls, when you could own and remodel your kitchen for free? You’re never limited with WordPress. If you decide you want to completely transform your site one day, you have millions of WordPress themes in every price point (including, some for free.) online to search through instead of the limited amount SquareSpace has to choose from.
I could go on and on, but everything boils down to one central point: control. And you know how I feel about taking control of your business: “It’s Good to be a Control Freak.”
I normally tend to sugar coat things, but this is one subject that gets me all Mama Bear. WordPress is leagues above all the other options available, and I cannot let my cubs fall victim to the new shiny thing being promoted with careful calculation and backed by millions of dollars. In 2014 alone SquareSpace spent 40 Million dollars on advertising. Do you know how much WordPress spends on advertising? $0.
I’ll leave you with this, words from the WordPress.org website:
“WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.”
“WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your recipe site to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.”
Friends don’t let friends stay in the dark when it comes to what’s best for their business, share the pinnable image below and help spread awareness.